CREATE A VALUES-ALIGNED MARKETING ROADMAP IN 5 DAYSHow to design a marketing approach that honors your justice-centered work without compromising your integrity.

My website opt-in was only converting at 2.3%, and my simple 'Join my newsletter' call-to-action wasn't compelling enough to capture emails... Within just two weeks of launching [our educational email course], my opt-in rate jumped from 2.3% to 52%, and I booked 4 discovery calls immediately.- Maya H., Founder of The Fearless Project

You’re an educational consultant, coach, or creator.

You're passionate about creating real change in education.You have frameworks, insights, and expertise that could transform how schools approach equity, justice, and student engagement. But marketing your work feels overwhelming and inauthentic.These 3 specific challenges keep getting in your way:❌ Marketing feels inauthentic to your justice work. You refuse to use manipulative tactics when the world needs genuine change and connection. You're not just doing this for the follower count or making money.❌ You don't know where to start building your presence. Content planning feels overwhelming when you're already stretched thin as a teacher. Without a clear system, you're starting from scratch every time you sit down to create and burning energy you don't have.❌ Your networking feels scattered and ineffective. You're great at building relationships, but struggle with the follow-up (me too 🙋🏼). When your income depends on chance encounters and hoping someone remembers you, it's impossible to plan for sustainable growth.

You've got transformative approaches to share, but without a clear marketing strategy, you're missing opportunities to connect with the teachers & school leaders who need your work most.After 15+ years in education, social work, and activism, I've learned that real change happens through authentic relationship-building, and that includes how we market our work.

This 5-day roadmap will help you create an approach that feels as intentional & cohesive as your unit plan for class.

Here's everything that's inside:

Day 1: How to craft your justice-centered message
Define what you do and who you serve in 1 clear sentence (and how to make it in under 10 minutes).Day 2: How to turn your expertise into a compelling educational resource
Build a practical tool that fellow educators will actually use and share (even if you think everything's been done before).Day 3: How to build your content calendar like you design curriculum
Plan engaging social media posts that connect you with like-minded school leaders (even if you refuse to market your business while the world is falling apart).Day 4: How to nurture connections through an email newsletter
Design a weekly touchpoint that keeps you top-of-mind with fellow educators (even if you think everyone's inbox is already too full).Day 5: How to convert your network into your next opportunity
Turn genuine connections into (paid) collaborative projects (even if you hate self-promotion).

Hey. The first lesson of How to Create a Values-Aligned Marketing Roadmap for Radical Educators is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Tim Hobson.This email contains instructions to get started with this mini-course, so be sure to check it out!If you have any questions, hit reply and let me know. I'll be happy to help! 😊Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder.Chances are it ended up there.Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏼